THE STORY BEHIND THE FORECAST
I'm Lily Herbert. As a graduate of Fashion Styling and Creative Direction at Solent University, I have spent the last three years between the backstage of London Fashion Week and studio running behind the scenes at campaigns for brands including Avenno, L'Occitane, and Floral Street.
THE VISION
I created The Forgotten Forecast to comment on the reclamation of identity within the constantly expanding industry, using trend forecasting perspectives as an outlet for unlimited resonance with the clothes we choose to wear.
THE VISION
I created The Forgotten Forecast to comment on the reclamation of identity within the constantly expanding industry, using trend forecasting perspectives as an outlet for unlimited resonance with the clothes we choose to wear.
THE VISUAL NARRATIVE
This project is made up of a curated combination of editorial pieces and still life photography that explores the intersection of fashion, art, architecture, and the elements. Capturing layered textures and colour palettes to formulate trend visions.